To celebrate their 25th anniversary, Carhartt WIP invited Ill-Studio to imagine and curate an exhibition about the past, present and future of the brand. Rather than using a chronological approach, Ill-Studio imagined a giant installation at St Agnes in Berlin, a brutalist church turned art gallery.
The exhibition was a mix of iconic pieces of the brand’s history together with curated cultural artefacts and new works made specially for the occasion.
Production : David De Moutis / DDMW
In 2017, Ill-Studio was appointed by Converse to rethink the brand’s global look and feel, from photography to design, casting, styling, wording and creative strategies. The result was a 200 pages Brand Visual Center book, setting up guidelines and inspirational content to illustrate Ill-Studio’s strategy and positioning for the brand’s new identity.
Along with a global rework of Converse image direction, Ill-Studio was commissioned to create the Summer 2018 worldwide campaign of their iconic Chuck 70s shoe.
The campaign focuses on the idea that the Chuck 70s is an iconic object grounded in popular culture and gives a modern take on Converse’s emblematic campaigns from the 1970s.
Photographer : Maxime Guyon
As part of the Nike and Pigalle 2017 collaboration, Ill-Studio created a global campaign evoking the anatomy of the human body and its performances while establishing visual parallels between the past, present and future of modernity, from Renaissance to Futurism.
Ill-Studio commissioned photographer and artist Camille Vivier alongside French painter Jean Baptiste Boyer to create a variety of images alternating between painting and photography.
Photographer : Camille Vivier. Film : Julien Pujol. Paintings : Jean Baptiste Boyer
In 2014, Ill-Studio produced this sculpture showcasing the wheel of a Yamaha BWs 50 (arguably one of the most popular icon of 90's teenage culture) covered with gold foil. BWs stands as an allegory to cultural artifacts from past civilisations.