New chapter. New rules. Duperré basketball court in collaboration with Stephane Ashpool.
Photography : Maxime Verret
Drone Image : Alex Penfornis
To celebrate their 25th anniversary, Carhartt WIP invited Ill-Studio to imagine and curate an exhibition about the past, present and future of the brand. Rather than using a chronological approach, Ill-Studio imagined a giant installation at St Agnes in Berlin, a brutalist church turned art gallery.
The exhibition was a mix of iconic pieces of the brand’s history together with curated cultural artefacts and new works made specially for the occasion.
Production : David De Moutis / DDMW
In 2017, Ill-Studio was appointed by Converse to rethink the brand’s global look and feel, from photography to design, casting, styling, wording and creative strategies. The result was a 200 pages Brand Visual Center book, setting up guidelines and inspirational content to illustrate Ill-Studio’s strategy and positioning for the brand’s new identity.
Along with a global rework of Converse image direction, Ill-Studio was commissioned to create the Summer 2018 worldwide campaign of their iconic Chuck 70s shoe.
The campaign focuses on the idea that the Chuck 70s is an iconic object grounded in popular culture and gives a modern take on Converse’s emblematic campaigns from the 1970s.
Photographer : Maxime Guyon
In 2014, Ill-Studio produced this sculpture showcasing the wheel of a Yamaha BWs 50 (arguably one of the most popular icon of 90's teenage culture) covered with gold foil. BWs stands as an allegory to cultural artifacts from past civilisations.