In 2017, Ill-Studio was appointed by Converse to rethink the brand’s global look and feel, from photography to design, casting, styling, wording and creative strategies. The result was a 200 pages Brand Visual Center book, setting up guidelines and inspirational content to illustrate Ill-Studio’s strategy and positioning for the brand’s new identity.
Ill-Studio was appointed to design the footwear and music departments of the fashion store Boontheshop in Seoul in 2016.
Originally designed by Peter Marino, the renewal of both spaces was based on the idea of making different generic environments collide : recording studios, gymnasiums, laboratories, construction sites.
Interior photography by Kyoungtae Kim. 3D render by Mathieu Blancher
As part of the Nike and Pigalle 2017 collaboration, Ill-Studio created a global campaign evoking the anatomy of the human body and its performances while establishing visual parallels between the past, present and future of modernity, from Renaissance to Futurism.
Ill-Studio commissioned photographer and artist Camille Vivier alongside French painter Jean Baptiste Boyer to create a variety of images alternating between painting and photography.
Photographer : Camille Vivier. Film : Julien Pujol. Paintings : Jean Baptiste Boyer
Ill-Studio directed various videos backdrops for the contemporary music hall Sound Of Paris (SOP) during Paris 2018 Men’s Fashion Week.
3D works by Area Of Work.
Created in 2013, Full Circle is a virtual band by Ill-Studio, Alexis Le-Tan and Joakim. Wonderz of the World is the third release of the band, and is a curated collection of pitched-down (33 rpm) Goa Trance forgotten records, specially edited for the occasion.