ILL-STUDIO IS A PARIS BASED CREATIVE DIRECTION
AND CONSULTANCY PRACTICE CONCEIVING
IMAGES, SPACES, CLOTHES, CAMPAIGNS, OBJECTS AND FILMS.
ANOTHER REALITY
Another Reality (AR) merges real and digital worlds by placing a graphic layer onto our surroundings. This layer creates a hyper-real relationship between humans, screens and the world of tomorrow, while being introduced to an unsuspecting audience. Directed in collaboration between Nowness and Ill-Studio, AR takes inspiration in popular pop-science TV shows and in John Berger’s series of films from 1972 Ways Of Seeing.
